Connect salon chat to Fresha or Square so booking happens in one thread

Answering "do you do balayage?" is not enough.
The win is sending a live booking path before the visitor leaves.

What the booking integration should do

• Check stylist and service availability
• Offer a few open slots that match intent
• Send a Fresha or Square booking link
• Confirm name and preferred contact channel

If they still have to hunt your site for a calendar, conversion leaks.

Keep the flow short

1. Service and stylist preference
2. Timing flexibility
3. Show options or send the booking link
4. Confirm or queue for follow-up

Four steps. No questionnaire spiral.

Fail gracefully when systems lag

If availability is unclear:

• Capture the request
• Send a booking link anyway
• Notify the front desk with full context

A captured lead beats a stalled chat.

Track booking completion, not chat opens

Measure completed bookings from chat sessions and time-to-book from first message.